A–Z Sportswear has a new campaign featuring Zlatan Ibrahimović to promote their boxer shorts. The concept was derived from the underwear’s inner gold waistband, which serves as a metaphor for every athlete's inner gold. 

The creative expression is built around a rap about gold symbols that are often associated with success, and set the rap music to the rhythm of Zlatan jumping rope. The film concludes with Zlatan himself telling us that there's only one gold that matters - your inner gold.