The showdown between former MMA pro Emil Meek and boxer Kevin Melhus at Oslo Spektrum demanded a compelling visual identity that captured the intensity of their epic clash. Drawing inspiration from classic boxing posters, the design married vintage aesthetics with a contemporary edge. The artwork featured bold, distressed typography that evoked the raw energy of a fighter taking hits, creating a visceral sense of impact. The modern twist lay in the integration of these elements, combining nostalgic references with sleek, dynamic design to resonate with today’s audience while honoring the sport’s storied past.