For centuries, Telemark has been known for its rich cultural tradition in southern Norway. Today, Telemark is diversity. Telemark is nature and industry. It is robbers, board culture, hip-hop and Japs. These combinations of extremes are well represented in the local brewery, Telemark Bryggeri. Next to making beer, it is a meeting point. A place where opposites meet. Where beer and culture go hand in hand. This concept was developed with a symbol that represents a meeting point → ← which also solved flavor combinations for any types of beer. A design and concept for a brewery by and for a diverse people.