A–Z’s rallying cry, “Show your inner gold,” inspires everyone to unleash their full potential. We support this mission by designing high-performance sportswear—and by harnessing the power of music.

To motivate people to train like champions, we collaborated with Zlatan to create a playlist of tracks that inspire him during training. The playlist was shared on A–Z’s Spotify channel and promoted through playful social media posts.

Using the dash from the A–Z logo as a visual device, we highlighted the variety of songs in the playlist, such as
“Kanye – Slayer,” emphasizing the wide musical range Zlatan’s Spotify list offers.